|
| 〜英語で人生を豊かにしましょう。SE学習法のEnglish-Box〜 |
|
 |
|
|
〜すぐに使える、英語・情報リンク集（おすすめ度つき！）〜
| ■ 『ブランド人になれ！』 |
※【TOEICスコア目安】
sayakaの経験と勘からの独断です。リスニングやリーディングの得意分野の違いによっても変わりますので、
あくまで目安ですが、参考にはなると思います。 |
『ブランド人になれ！』 / The Brand You 50
おすすめ度 ★★★★☆
（原書） TOEICスコア 500点以上で、英会話にも興味がある人に特におすすめ |
|
 sayakaより・・・
「ブランド人」という言葉が好きです。
数年前に本の中でこの言葉に出あってから、忘れられなくなりました。
先日、知り合いの女性から、数十万円のブランドものの指輪を自慢されて「目の保養」をしちゃいました。
...が、「モノ」のブランドとはちょっと違うんです。
21世紀は個人、つまり「ヒト」のブランド化の時代だ〜(＾o＾)／ とわたしは思っています。
それは「自分勝手」ということとはまったく違います。
組織の中でまたは社会で、自分はどんなことで人の役に立てるか、人の心を熱くするような人になるにはどうしたらいいか、と本気で考え、行動できるひとが「ブランド人」になれるんじゃないかな。
「ブランド人」についての本。一読の価値あり。日本語でも英語でもお好きなほうで...
目次を見るだけでも価値がある！（↓原書より。意味は翻訳版で確認してくださいね！）
1. Coping rests on your shoulders. Forget
"they." This is your life.
Period.
1a. When was the last time you asked: WHAT
DO I WANT TO BE?
2. You have no option: THE WHITE COLLAR
REVOLUTION IS ABOUT TO SWALLOW
ME/YOU/US!
3. The Answer: Becoming "Brand You."
3a. What if we each had
"market cap"
--free-market evaluation of our economic
worth, like
ballplayers and actors more or
less do?
4. Getting started now: Perform
a Personal
Brand Equity Evaluation. And: Create a Yellow Pages ad for...you.
4a. We need a snapshot: What does Brand You
"look" like? "Feel" like?
For starters:
Consider Icon Woman. (And hear her roar!)
5. Forget
"tasks." The new Brand You
currency: WOW Projects!
5a. Commit yourself
fully to The Project
Life. Pursue Mastery.
6. You--Brand You--are a
"package."
7. "Inc." yourself. Mindset: I AM A COMPANY.
8. Speak out!
BRAND YOU IS ABOUT WHAT YOU
VALUE!
9. No walk in the park: Brand You
demands a
rich, diverse portfolio of skills.
9a. Brand You Warriors wear
at least Eight Hats... from sales to accounting to product
development.
10. Learn to play The Great Game of
Business. You must master the Brand
You Economic Basics.
11. Paint a compelling, technicolor word picture of who
you are.
12. OBSESS ON YOUR...JOB TITLE. (Yes, it is
that important.)
13. Brand You: WALK THE TALK. ("We must
become the change we want to see
in the world."--Gandhi)
14. Brand Yous embrace the real-world
Politics
of Implementation. (Or else!)
15. Turn crummy little tasks into Hopelessly
Cool Projects. (IT CAN--ALWAYS--BE DONE.)
15a. Work with what you've
got! Make it a
masterpiece!
16. Master "bootstrapping." LEARN TO
SCROUNGE RESOURCES!
17. YOU ARE YOUR PORTFOLIO: Think Quality of Project
Portfolio.
17a. You are the WOW-ness of every project. So: Score WOW-ness!
18. FOCUS!
19. You are your Clients I: BRAND YOU IS
DEFINED BY HER
(HIS) CLIENTS. Who they are. Who they aren't.
20. You are your Clients II:
SO...LISTEN TO
'EM! CONNECT WITH 'EM!
21. You are your saleable
competencies:
Brand You must be...stunningly good at
something of value
to clients.
22. You are your Rolodex I: BRAND YOU IS A TEAM SPORT.
22a.
Loyalty: More important than ever!
New--Brand You--Loyalty = Rolodex
Loyalty.
(Not "logo loyalty.")
23. You are your Rolodex II: Breadth
counts!
Collect Freaks!
24. DESIGN MATTERS...A LOT...TO BRAND YOU! You
are your "signage": phone skills, report
writing style, letterhead, etc.
25. Consider your "product line." Add to
your product line...regularly.
(OR ELSE.)
26. Think B-i-g. As in, Big Ideas. "Did it
make me gasp when
I first saw it?"--adman
David Ogilvy's WOW Test.
27. Me Inc./Brand You
Mantra: DARE...DAILY.
28. SUBMIT TO THE PERFORMANCE! Brand You is a
performing art.
29. Bosses: YOU GOTTA--damn well oughta--LOVE BRAND YOU!
(It's all about
turning "employees" into Performance Maniacs.)
30.
Identity = Most cherished Asset. Brand
You: Learn to think like Gillette or
Saturn.
31. A brand is a "trust mark": Brand You
rests upon bedrock
called Credibility.
32. It may sound small. IT AIN'T. Calling
Cards tell
a Large Tale. (First Things First.)
33. BUILD A WEB SITE THAT WOWS. NOW.
34. You are your own P.R. agency. For starters: Join Toastmasters.
35.
Work on your Optimism. (Spreaders of
doom + gloom rarely attract followers!)
36. Renewal = Job 1 For Brand You. Period.
37. A must: FORMAL RENEWAL
INVESTMENT PLAN.
38. Learn from...anyone. Anywhere. Any time.
BECOME A
SPONGE...for Cool Stuff. (Work on
exposing yourself to cool stuff.)
38a.
Love the Plateau! Learning--the essence of Brand You--is not a smooth ride. (You
get
stuck at times.)
39. YOU--Brand You--NEED A TERRIFIC BOARD OF
DIRECTORS. (No kidding.)
40. YOU--Brand You--NEED A "FRONT LINE
UNIVERSITY." Message: stay in close touch with "real people."
41. Hunt
for Cool Dudes-Dudettes. All Brand
Yous--youngest to oldest--are perpetually
in
the Talent Scout Mode.
42. Create your own, cool organization...Me
& Co.... even if you are young, "unempowered," and on someone's payroll.
(You
are always a Builder! If you're smart.)
43. Leadership is me...as
Brand You...at all
times. ("Leadership" is independent of formal position.
Period.)
44. POWER MATTERS. Stuff that matters--that
gets done--demands
superb political skills.
45. YOU--Brand You--NEED A FORMAL MARKETING PLAN.
45a. Think hard: DO I REALLY HAVE A
"PRODUCT"? (This is no easy "test"
to pass.)
46. Think: ONE WOMAN (MAN) GLOBAL POWERHOUSE. (Seriously.)
47.
Sell. SELL. SELL!!!
48. YOU--Brand You--GOTTA BE A "CLOSER." (Learn to "Ask
for the business.")
49. Effective Brand Yous Are dis-loyal!
(I.e., on a
Crusade that transcends "the
corporation.")
50. WELCOME TO FREE AGENT
NATION!
The Movement
Recommended Reading
Acknowledgments
ビジネス書の英語はわかりやすいものが多いですが、この人の本はちょっと雰囲気が違う。「口語」でネイティブには読みやすいのですが、スラングや造語がけっこうあるので、きっちりとした英語を読みたい方にはつらいかも。見方を変えれば、「ビジネス」分野のアイディアと、「英会話」を両方学べる、一粒で2度おいしい本、とも言えます。
作りもCOOLで、持っていて楽しい本です。
■ トム・ピーターズのサラリーマン大逆襲作戦〈1〉ブランド人になれ!
（翻訳版） Amazonで詳しく見る
■ The Brand You 50: Or, Fifty Ways to Transform Yourself from an \\\"Employee\\\"
into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing
Work)
（英語版・原書） Amazonで詳しく見る
|
 |
おなじみ、オンライン書店「アマゾン」で自分のお気に入りを探してみましょう！
|
右は最新のベストセラー、
下は自分でキーワードをいれて探すコーナーです。
|
|
|
※サーチ結果はこのウインドウ内に出ます。 |
copyright 2004 english-box.com, all rights reserved. 無断転載禁止
（ページの紹介、リンクは歓迎です）
|
|
会社に依存しない生き方ということ
手ぬきしない
キャリアのマーケティング
